Crescenzo Communications: Two Minute Tips

We’re debuting a new weekly video program: Two Minute Tips. In it, we’re going to offer quick-hitting tips on everything from writing and photography to social media and online communication. Our first edition talks about corporate photography.

Duration: 2:10

Comments

[Jean Farmer]

Yes! Our company is guilty of using the oversized checks in photos. The "look at the camera and smile" photographs, instead of the more news-oriented photos that catch somebody doing something, as you recommend. Any tips on how to wean folks from using these big checks?

THANKS, Steve. Great video, by the way.

[Colleen]

Jean, when I'm confronted with that insistence, I take the photo.

But then, I take a lot of other photos of the people talking, milling about, gladhanding, etc. And THEN, I choose the best of those more candid shots to use in the article.

I have yet to have someone call me and demand that we pull the photos (in our online publication) and use a grip and grin photo in their place

[Shara]

Steve - great video - and right on point. I was once guilty of using a giant light switch for a photo of folks turning on new theatre marquee lights, but that was a while ago. (It was pretty funny, though.) I agree, if possible, candid is best. Good photogs can really catch a moment with one candid shot. Thanks for making me chuckle. When are you coming to NYC??

[Ann]

Right on!

[Jason]

You'll never guess what we did today, Steve. It may have been a staged photo of a CEO and advisor...keep the tips coming. Loved your seminar at IABC San Fran.

[Doug Connell]

What about the firing squad picture with all the execs lined up. The first time I heard you talk about that at a web summit I cried. Keep up the great work and I hope to see you again soon.

Doug, part of the tech crew from the yearly Textron web summit.